Dynamic daylight solutions from OpenAire can open a full spectrum of benefits for businesses
Could your business benefit from increased numbers of visitors, greater sales performance, growing bottom lines, and even improved employee productivity? Research shows that the use of properly placed skylights and natural lighting in locations such as retailers, restaurants, community centers, offices and other venues is linked to greater visitor traffic, positive customer experiences, significant savings on energy and lighting costs, improved health among visitors and employees, and more. People are attracted to and benefit from dynamic natural lighting not only psychologically but physiologically as well. This is why venues that install skylights and other naturally lit enclosures improve their overall business performance and reduce energy costs (compared to organizations with conventional windows or no natural lighting).
In Deborah Burnett’s presentation on the positive effects of skylights on individuals’ health, titled “Top Daylighting: A Circadian Health and Wellness Perspective,” she explains that the benefits from skylights are due to the human body’s natural response to dynamic natural light exposure. Burnett writes that almost all essential bodily functions are influenced or governed by the body’s circadian system, which takes its cues from daily and seasonal cycles of daylight and night. An article in The Independent echoes this point, indicating that exposure to daylight stimulates melatonin production, “affecting sleep patterns and digestion,” and serotonin, which calms emotions and “can reduce the symptoms of depression.”
By creating spaces that serve these biological needs, businesses and venues of all kinds can attract larger numbers of visitors, along with significantly increased revenue. A study of more than 100 similarly-designed retail stores by the Heschong Mahone Group found that the use of skylights in store architecture is “positively and significantly correlated to higher sales,” and that a non-skylit store in the chain would see on average “40% higher sales with the addition of skylights.” In venues of almost every size and type, guests respond positively to the visual and physiological stimulation provided by natural, dynamic light from a skylight.
Skylights provide even more benefits for businesses beyond increased revenue; many venues enjoy reduced energy and lighting costs, as well as increased productivity, after installing a skylight solution. In his article “Light Matters,” Thomas Schielke describes how skylights that are properly placed and designed in an architectural solution can reduce the need for artificial lighting and the energy associated with it significantly, all while minimizing glare and excess heat. A landmark study by Lisa Heschong, Roger L. Wright and Stacia Okura gives considerable support to this information. Their research found that natural lighting from skylights reduced the energy spent on lighting by between 30-80% across various industries. They also found that “because daylight introduces less heat into a building than the equivalent amount of electric light, cooling costs can also be reduced… Thus, increased use of skylight systems could potentially save a considerable amount of energy nationally.” Other surveys of businesses that installed overhead skylights showed that their employees reported greater alertness and visual acuity, higher job satisfaction, fewer accidents and reduced absenteeism thanks to their healthy bodily response to dynamic natural light throughout the day.
The benefits of overhead skylights in businesses and venues of every kind go far beyond improved visual aesthetics; they have been shown to attract greater revenue from customers, reduce energy costs, create positive health effects, and improve employee productivity; among many other advantages. With this in mind, the choice of installing a skylight solution in your organization becomes much clearer.
An experienced skylight and enclosure design company can help make your choice of a natural lighting solution much easier. OpenAire’s team of experts has designed, built and installed high-quality fixed and retractable skylights and enclosures for businesses of every size and type in locations around the world, creating year-round naturally lit spaces that amaze guests and require virtually no maintenance thanks to their rust-proof aluminum structures. These experts will work closely with your company to design and install the custom skylight or enclosure that is perfect for your location, optimizing its location and angle to integrate with your building’s design while maximizing dynamic daylight exposure and minimizing glare. Contact OpenAire today for a free consultation and open up a world of benefits for your company.
 Deborah Burnett, “Top Daylighting: A Circadian Health and Wellness Perspective” (presentation, AIA Continuing Education, Pittsburgh, PA, 2017).
 Alan Lewis, quoted in Kashmira Gander, “How architecture uses space, light and material to affect your mood,” The Independent (London, UK), April 19, 2016.
 Heschong Mahone Group, “Skylighting and Retail Sales: An Investigation into the Relationship Between Daylighting and Human Performance, Condensed Report,” Daylighting Initiative (Fair Oaks, CA), 1999, p. 2.
 Thomas Schielke, “Light Matters: 7 Ways Daylight Can Make Design More Sustainable,” ArchDaily, January 27, 2014, https://www.archdaily.com/471249/light-matters-7-ways-daylight-can-make-design-more-sustainable/.
 Lisa Heschong, Dr. Roger L. Wright & Stacia Okura, “Daylighting Impacts on Retail Sales Performance,” Journal of the Illuminating Engineering Society 38, no. 2 (2002), p. 21.