Increase Club Membership By 20% – A Case Study

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No matter what kind of Health and or Sports club you run, the challenge is to grow your membership. We bet you have a good mix of marketing strategies to retain and grow membership, such as planning fun events, featuring great programs, and even utilizing social media. But, despite all of your concerted efforts, has your growth remained mediocre? Well, OpenAire can offer you an ace up your sleeve, so to speak, which is sure  to activate your membership growth. And, we can back it up with cold hard facts – a case study of how Canada’s private health, wellness, and sports club, the Ontario Racquet Club, increased its membership by 20% with a retractable roof by OpenAire.

Set The Challenge

The Ontario Racquet Club (ORC) has long been renowned for its outstanding indoor and outdoor sports facilities in the Greater Toronto Area. However, they not only wished to expand their facilities to include a new aquatic center, but also wanted to exceed their members greatest expectations.

The Solution

OpenAire created a breathtaking curved motorized retractable roof enclosure over the ORC’s new aquatic center, which boasts a 25-meter-long Junior Olympic pool, a brand-new patio, a small children’s splash pad, a BBQ pit, extensive lounge area, and a beautiful waterfall feature.

The Result

The new center with its retractable roof system allows everyone to enjoy the ORC’s aquatic programs year-around. And, it was an instant sensation with old and new members, resulting in a 20% increase in membership at the club!

Fringe Benefits

OpenAire’s retractable roof enclosures are all designed with energy-efficiency in mind. This means that despite the obvious aesthetic factor, they also offer:

  • Up to 27% savings on energy costs,
  • A perfect pool-temperature of 83 degrees Fahrenheit (28 °C) in any weather, and
  • Guaranteed all-year-around use.

The Proof Is In the Pudding

Watch the video ( to witness the remarkable results achieved by OpenAire. Contact us today to learn more.